Brand Identity
Brand Strategy
Logo Design
Illustration
Motion
Brand
0 → 1
Make your startup stand out and attract the right customers.
Brand Identity
Brand Strategy
Logo Design
Illustration
Motion
Brand
0 → 1
Make your startup stand out and attract the right customers.
Brand Identity
Brand Strategy
Logo Design
Illustration
Motion
Brand
0 → 1
Make your startup stand out and attract the right customers.









We’re a collective of designers helping ambitious web3 startups build great products.
We’re a collective of designers helping ambitious web3 startups build great products.
We’re a collective of designers helping ambitious web3 startups build great products.

Design, Strategy & Ideas
for the new Internet
Design, Strategy
& Ideas for the new Internet









Design, Strategy & Ideas
for the new Internet
We3 is, in fact, more than 3 people
Builders. Just like you.

Builders. Just like you.

Builders. Just like you.
Product
0 → 1
Build the right thing – and build the thing right.
Product
0 → 1
Build the right thing – and build the thing right.
Concepting
UX/UI
dApp Design
Research
Product Strategy
Concepting
UX/UI
dApp Design
Research
Product Strategy
Product
0 → 1
Build the right thing – and build the thing right.
Concepting
UX/UI
dApp Design
Research
Product Strategy
We partner with bold web3 teams to supercharge their product and design expertise.
We help early-stage founders create brands, clarify vision, understand user need, and quickly deliver amazing experiences.
Our mindset is one of investment and stewardship—our partnerships include an equity stake to align incentives for the long term.
OUR WORK
2020–2022
15+ investments of design capital.
By remote, distributed team of independent designers.
OUR WORK
2020–2022
15+ investments of design capital.
By remote, distributed team of independent designers.
We partnered with Astroport to build a user-friendly interface for a decentralized exchange that processed over $1B TVL.
Product Design, UX/UI, Product Strategy, Iconography, Motion, Web Design
We partnered with Astroport to build a user-friendly interface for a decentralized exchange that processed over $1B TVL.
Product Design, UX/UI, Product Strategy, Iconography, Motion, Web Design


We created a playful brand for Lens Protocol, inspiring developers to build a new generation of social apps with the decentralized social graph.
Brand Design, Naming, Logo Design, Motion, Illustration, Merch
We created a playful brand for Lens Protocol, inspiring developers to build a new generation of social apps with the decentralized social graph.
Brand Design, Naming, Logo Design, Motion, Illustration, Merch
We helped Everlend create a solid UX & UI system to kickstart a reliable lending platform on Solana.
UI Design, Brand Identity, Logo Design, Illustration, Web Design
We helped Everlend create a solid UX & UI system to kickstart a reliable lending platform on Solana.
UI Design, Brand Identity, Logo Design, Illustration, Web Design


We created a brand for ReFi, representing the regenerative finance movement and uniting pioneers who care about climate impact.
Brand Identity, Logo Design, Brand Architecture
We created a brand for ReFi, representing the regenerative finance movement and uniting pioneers who care about climate impact.
Brand Identity, Logo Design, Brand Architecture
We ran a prototyping lab to imagine new products and seed the developer portal for creators building on Lens Protocol.
Concepting, Prototyping, Research
We ran a prototyping lab to imagine new products and seed the developer portal for creators building on Lens Protocol.
Concepting, Prototyping, Research


We partnered with MARS to make the most powerful credit protocol on Cosmos a delight to use.
Product Design, UX/UI, Product Strategy, Illustration, Web Design
We partnered with MARS to make the most powerful credit protocol on Cosmos a delight to use.
Product Design, UX/UI, Product Strategy, Illustration, Web Design
We built a meme-able and quirky visual world for Astroport - and made it open-source for anyone to play with.
Brand design, Brand Identity, illustration, Motion, Art Direction, Logo, Merch
We built a meme-able and quirky visual world for Astroport - and made it open-source for anyone to play with.
Brand design, Brand Identity, illustration, Motion, Art Direction, Logo, Merch


We helped Avatar visualize composable NFTs and kickstart a new standard for digital identity and expression.
Brand Identity, UI, Logo Design, Concepting
We helped Avatar visualize composable NFTs and kickstart a new standard for digital identity and expression.
Brand Identity, UI, Logo Design, Concepting
We partnered with Astroport to build a user-friendly interface for a decentralized exchange that processed over $1B TVL.
Product Design, UX/UI, Product Strategy, Iconography, Motion, Web Design


We created a playful brand for Lens Protocol, inspiring developers to build a new generation of social apps with the decentralized social graph.
Brand Design, Naming, Logo Design, Motion, Illustration, Merch
We helped Everlend create a solid UX & UI system to kickstart a reliable lending platform on Solana.
UI Design, Brand Identity, Logo Design, Illustration, Web Design


We created a brand for ReFi, representing the regenerative finance movement and uniting pioneers who care about climate impact.
Brand Identity, Logo Design, Brand Architecture
We ran a prototyping lab to imagine new products and seed the developer portal for creators building on Lens Protocol.
Concepting, Prototyping, Research


We partnered with MARS to make the most powerful credit protocol on Cosmos a delight to use.
Product Design, UX/UI, Product Strategy, Illustration, Web Design
We built a meme-able and quirky visual world for Astroport - and made it open-source for anyone to play with.
Brand design, Brand Identity, illustration, Motion, Art Direction, Logo, Merch


We helped Avatar visualize composable NFTs and kickstart a new standard for digital identity and expression.
Brand Identity, UI, Logo Design, Concepting
We are designers and investors.
WE3 is a collective of highly-skilled builders who want to work on meaningful challenges. We’re building a new type of community-owned design organization where everyone shares the upside of the work we do.
We partner with early stage projects where design can make a material impact and that fit our investment thesis. We are hands-on collaborators and believe early product decisions can determine the success of a new venture.
Distilled expertise for ambitious founders.
We’ve built world-class products and brands with global clients and ambitious startups. We're long-term strategists, short-term pragmatists, and down to earth humans.
Rich cahill
UX/UI, Concepting & Prototyping, Front-end Dev
Thinking about new media and physical crossovers.
Pierre La Baume
Prototyping + Concepting, UX/UI, Product Strategy
Thinking how tech can connect and influence people for positive change.
Nelli Quakernack
Talent Experience, Systems Thinking, Organizational Psychology
Thinking about how work will be organized in web3.
Matt Avallone
Brand Design, Brand Strategy, Digital Prototyping
Thinking about bringing existing physical experiences and businesses onto the blockchain
Martin Egrt
Motion design, Brand Design, Icon design
Thinking about future digital scapes and AI friends
Charlota K. Blunarova
Brand Design, Brand Strategy, Product Design
Thinking about creator tools, headless brands, NFTs, web3 social and token-gated commerce.
Ramon Marc
UX/UI, Concepting & Prototyping, Vision, Strategy
Thinking about, shipping and prototyping a more sensual, emotional, haptic Web3 and Metaverse.
Shuya Gong
Interaction Design, Experiential Prototyping, System Strategy
Thinking about multisensorial metaverses, emotional ergonomics in cyberspace, and collaborative advantage
Selim Imoberdorf
UI/UX, Concepting, Product Strategy
Thinking about creator economy, DAOs and web3 overall.
Dario Loerke
UX/UI, Product Strategy, User Research
Thinking about new interaction patterns and alternative micro economics.
Erika Lee
Brand Design, Brand Strategy, Product Design
Thinking about new possibilities for creativity, coordination, and ownership in web3 to design accessible, resonating experiences that can help us circle back to our humanity.
Sneha Sanks
Brand Design, Brand Strategy, Web Design
Thinking about experiential and purpose-driven narratives, internet economies and memes.
Anna Sun
Brand Design, Art Direction, Illustration
Thinking how each and one of us is a creator of the future, where by merging creativity and tech we can achieve true freedom, fulfilment and build an exciting life for everyone.
Reid Williams
Product Strategy, UX, Engineering
Thinking about community x product x infrastructure in web3
We partner with bold web3 teams to supercharge their product and design expertise.
We help early-stage founders create brands, clarify vision, understand user need, and quickly deliver amazing experiences.
Our mindset is one of investment and stewardship—our partnerships include an equity stake to align incentives for the long term.
Builders. Just like you.
Charlota K. Blunarova
Brand Design, Brand Strategy, Product Design
Thinking about creator tools, headless brands, NFTs, web3 social and token-gated commerce.
Reid Williams
Product Strategy, UX, Engineering
Thinking about community x product x infrastructure in web3
Nelli Quakernack
Talent Experience, Systems Thinking, Organizational Psychology
Thinking about how work will be organized in web3.
Martin Egrt
Motion design, Brand Design, Icon design
Thinking about future digital scapes and AI friends
Sneha Sanks
Brand Design, Brand Strategy, Web Design
Thinking about experiential and purpose-driven narratives, internet economies and memes.
Selim Imoberdorf
UI/UX, Concepting, Product Strategy
Thinking about creator economy, DAOs and web3 overall.
Matt Avallone
Brand Design, Brand Strategy, Digital Prototyping
Thinking about bringing existing physical experiences and businesses onto the blockchain
Rich cahill
UX/UI, Concepting & Prototyping, Front-end Dev
Thinking about new media and physical crossovers.
Dario Loerke
UX/UI, Product Strategy, User Research
Thinking about new interaction patterns and alternative micro economics.
Ramon Marc
UX/UI, Concepting & Prototyping, Vision, Strategy
Thinking about, shipping and prototyping a more sensual, emotional, haptic Web3 and Metaverse.
Selim Imoberdorf
UI/UX, Concepting, Product Strategy
Thinking about creator economy, DAOs and web3 overall.
Matt Avallone
Brand Design, Brand Strategy, Digital Prototyping
Thinking about bringing existing physical experiences and businesses onto the blockchain
Rich cahill
UX/UI, Concepting & Prototyping, Front-end Dev
Thinking about new media and physical crossovers.
Dario Loerke
UX/UI, Product Strategy, User Research
Thinking about new interaction patterns and alternative micro economics.
Ramon Marc
UX/UI, Concepting & Prototyping, Vision, Strategy
Thinking about, shipping and prototyping a more sensual, emotional, haptic Web3 and Metaverse.
We’re a collective of designers helping ambitious web3 startups build great products.
Distilled expertise for ambitious founders.
We’ve built world-class products and brands with global clients and ambitious startups. We're long-term strategists, short-term pragmatists, and down to earth humans.

Builders. Just like you.
Investing in the future we want to see.
WE3 is a collective of highly-skilled builders who want to work on meaningful challenges. We’re building a new type of community-owned design organization where everyone shares the upside of the work we do.
We partner with early stage projects where design can make a material impact and that fit our investment thesis. We are hands-on collaborators and believe early product decisions can determine the success of a new venture.
We are designers and investors: our fees are a mix of cash and equity/tokens ensuring sustainable operations and long-term alignment.
Investing in the future we want to see.
Our fees are a mix of cash and equity/tokens ensuring sustainable operations and long-term alignment.
We are designers and investors: our fees are a mix of cash and equity/tokens ensuring sustainable operations and long-term alignment.







