Brand Identity
Brand Strategy

Logo Design

Illustration

Motion

Brand

0 → 1

Make your startup stand out and attract the right customers.

Brand Identity
Brand Strategy

Logo Design

Illustration

Motion

Brand

0 → 1

Make your startup stand out and attract the right customers.

Brand Identity
Brand Strategy

Logo Design

Illustration

Motion

Brand

0 → 1

Make your startup stand out and attract the right customers.

We’re a collective of designers helping ambitious web3 startups build great products.

We’re a collective of designers helping ambitious web3 startups build great products.

We’re a collective of designers helping ambitious web3 startups build great products.

Design, Strategy & Ideas
for the new Internet

Design, Strategy

& Ideas for the new Internet

Design, Strategy & Ideas
for the new Internet

We3 is, in fact, more than 3 people

Builders. Just like you.

We3 is, in fact, more than 3 people

Builders. Just like you.

We3 is, in fact, more than 3 people

Builders. Just like you.

Product

0 → 1

Build the right thing – and build the thing right.

Product

0 → 1

Build the right thing – and build the thing right.

Concepting

UX/UI

dApp Design

Research

Product Strategy

Concepting

UX/UI

dApp Design

Research

Product Strategy

Product

0 → 1

Build the right thing – and build the thing right.

Concepting

UX/UI

dApp Design

Research

Product Strategy

We partner with bold web3 teams to supercharge their product and design expertise.

We help early-stage founders create brands, clarify vision, understand user need, and quickly deliver amazing experiences.


Our mindset is one of investment and stewardship—our partnerships include an equity stake to align incentives for the long term.


OUR WORK

2020–2022
15+ investments of design capital.
By remote, distributed team of independent designers.

OUR WORK

2020–2022
15+ investments of design capital.
By remote, distributed team of independent designers.

We partnered with Astroport to build a user-friendly interface for a decentralized exchange that processed over $1B TVL.

Product Design, UX/UI, Product Strategy, Iconography, Motion, Web Design

We partnered with Astroport to build a user-friendly interface for a decentralized exchange that processed over $1B TVL.

Product Design, UX/UI, Product Strategy, Iconography, Motion, Web Design

We created a playful brand for Lens Protocol, inspiring developers to build a new generation of social apps with the decentralized social graph.

Brand Design, Naming, Logo Design, Motion, Illustration, Merch

We created a playful brand for Lens Protocol, inspiring developers to build a new generation of social apps with the decentralized social graph.

Brand Design, Naming, Logo Design, Motion, Illustration, Merch

We helped Everlend create a solid UX & UI system to kickstart a reliable lending platform on Solana.

UI Design, Brand Identity, Logo Design, Illustration, Web Design

We helped Everlend create a solid UX & UI system to kickstart a reliable lending platform on Solana.

UI Design, Brand Identity, Logo Design, Illustration, Web Design

We created a brand for ReFi, representing the regenerative finance movement and uniting pioneers who care about climate impact.

Brand Identity, Logo Design, Brand Architecture

We created a brand for ReFi, representing the regenerative finance movement and uniting pioneers who care about climate impact.

Brand Identity, Logo Design, Brand Architecture

We ran a prototyping lab to imagine new products and seed the developer portal for creators building on Lens Protocol.

Concepting, Prototyping, Research

We ran a prototyping lab to imagine new products and seed the developer portal for creators building on Lens Protocol.

Concepting, Prototyping, Research

We partnered with MARS to make the most powerful credit protocol on Cosmos a delight to use.

Product Design, UX/UI, Product Strategy, Illustration, Web Design

We partnered with MARS to make the most powerful credit protocol on Cosmos a delight to use.

Product Design, UX/UI, Product Strategy, Illustration, Web Design

We built a meme-able and quirky visual world for Astroport - and made it open-source for anyone to play with.

Brand design, Brand Identity, illustration, Motion, Art Direction, Logo, Merch

We built a meme-able and quirky visual world for Astroport - and made it open-source for anyone to play with.

Brand design, Brand Identity, illustration, Motion, Art Direction, Logo, Merch

We helped Avatar visualize composable NFTs and kickstart a new standard for digital identity and expression.

Brand Identity, UI, Logo Design, Concepting

We helped Avatar visualize composable NFTs and kickstart a new standard for digital identity and expression.

Brand Identity, UI, Logo Design, Concepting

We partnered with Astroport to build a user-friendly interface for a decentralized exchange that processed over $1B TVL.

Product Design, UX/UI, Product Strategy, Iconography, Motion, Web Design

We created a playful brand for Lens Protocol, inspiring developers to build a new generation of social apps with the decentralized social graph.

Brand Design, Naming, Logo Design, Motion, Illustration, Merch

We helped Everlend create a solid UX & UI system to kickstart a reliable lending platform on Solana.

UI Design, Brand Identity, Logo Design, Illustration, Web Design

We created a brand for ReFi, representing the regenerative finance movement and uniting pioneers who care about climate impact.

Brand Identity, Logo Design, Brand Architecture

We ran a prototyping lab to imagine new products and seed the developer portal for creators building on Lens Protocol.

Concepting, Prototyping, Research

We partnered with MARS to make the most powerful credit protocol on Cosmos a delight to use.

Product Design, UX/UI, Product Strategy, Illustration, Web Design

We built a meme-able and quirky visual world for Astroport - and made it open-source for anyone to play with.

Brand design, Brand Identity, illustration, Motion, Art Direction, Logo, Merch

We helped Avatar visualize composable NFTs and kickstart a new standard for digital identity and expression.

Brand Identity, UI, Logo Design, Concepting

We are designers and investors.

WE3 is a collective of highly-skilled builders who want to work on meaningful challenges. We’re building a new type of community-owned design organization where everyone shares the upside of the work we do.

We partner with early stage projects where design can make a material impact and that fit our investment thesis. We are hands-on collaborators and believe early product decisions can determine the success of a new venture.

Distilled expertise for ambitious founders.

We’ve built world-class products and brands with global clients and ambitious startups. We're long-term strategists, short-term pragmatists, and down to earth humans.

  • Rich cahill

    UX/UI, Concepting & Prototyping, Front-end Dev

    Thinking about new media and physical crossovers.

  • Pierre La Baume

    Prototyping + Concepting, UX/UI, Product Strategy

    Thinking how tech can connect and influence people for positive change.

  • Nelli Quakernack

    Talent Experience, Systems Thinking, Organizational Psychology

    Thinking about how work will be organized in web3.

  • Matt Avallone

    Brand Design, Brand Strategy, Digital Prototyping

    Thinking about bringing existing physical experiences and businesses onto the blockchain

  • Martin Egrt

    Motion design, Brand Design, Icon design

    Thinking about future digital scapes and AI friends

  • Charlota K. Blunarova

    Brand Design, Brand Strategy, Product Design

    Thinking about creator tools, headless brands, NFTs, web3 social and token-gated commerce.

  • Ramon Marc

    UX/UI, Concepting & Prototyping, Vision, Strategy

    Thinking about, shipping and prototyping a more sensual, emotional, haptic Web3 and Metaverse.

  • Shuya Gong

    Interaction Design, Experiential Prototyping, System Strategy

    Thinking about multisensorial metaverses, emotional ergonomics in cyberspace, and collaborative advantage

  • Selim Imoberdorf

    UI/UX, Concepting, Product Strategy

    Thinking about creator economy, DAOs and web3 overall.

  • Dario Loerke

    UX/UI, Product Strategy, User Research

    Thinking about new interaction patterns and alternative micro economics.

  • Erika Lee

    Brand Design, Brand Strategy, Product Design

    Thinking about new possibilities for creativity, coordination, and ownership in web3 to design accessible, resonating experiences that can help us circle back to our humanity.

  • Sneha Sanks

    Brand Design, Brand Strategy, Web Design

    Thinking about experiential and purpose-driven narratives, internet economies and memes.

  • Anna Sun

    Brand Design, Art Direction, Illustration

    Thinking how each and one of us is a creator of the future, where by merging creativity and tech we can achieve true freedom, fulfilment and build an exciting life for everyone.

  • Reid Williams

    Product Strategy, UX, Engineering

    Thinking about community x product x infrastructure in web3

We partner with bold web3 teams to supercharge their product and design expertise.

We help early-stage founders create brands, clarify vision, understand user need, and quickly deliver amazing experiences.


Our mindset is one of investment and stewardship—our partnerships include an equity stake to align incentives for the long term.


We3 is, in fact, more than 3 people

Builders. Just like you.

  • Charlota K. Blunarova

    Brand Design, Brand Strategy, Product Design

    Thinking about creator tools, headless brands, NFTs, web3 social and token-gated commerce.

  • Reid Williams

    Product Strategy, UX, Engineering

    Thinking about community x product x infrastructure in web3

  • Nelli Quakernack

    Talent Experience, Systems Thinking, Organizational Psychology

    Thinking about how work will be organized in web3.

  • Martin Egrt

    Motion design, Brand Design, Icon design

    Thinking about future digital scapes and AI friends

  • Sneha Sanks

    Brand Design, Brand Strategy, Web Design

    Thinking about experiential and purpose-driven narratives, internet economies and memes.

  • Selim Imoberdorf

    UI/UX, Concepting, Product Strategy

    Thinking about creator economy, DAOs and web3 overall.

  • Matt Avallone

    Brand Design, Brand Strategy, Digital Prototyping

    Thinking about bringing existing physical experiences and businesses onto the blockchain

  • Rich cahill

    UX/UI, Concepting & Prototyping, Front-end Dev

    Thinking about new media and physical crossovers.

  • Dario Loerke

    UX/UI, Product Strategy, User Research

    Thinking about new interaction patterns and alternative micro economics.

  • Ramon Marc

    UX/UI, Concepting & Prototyping, Vision, Strategy

    Thinking about, shipping and prototyping a more sensual, emotional, haptic Web3 and Metaverse.

  • Selim Imoberdorf

    UI/UX, Concepting, Product Strategy

    Thinking about creator economy, DAOs and web3 overall.

  • Matt Avallone

    Brand Design, Brand Strategy, Digital Prototyping

    Thinking about bringing existing physical experiences and businesses onto the blockchain

  • Rich cahill

    UX/UI, Concepting & Prototyping, Front-end Dev

    Thinking about new media and physical crossovers.

  • Dario Loerke

    UX/UI, Product Strategy, User Research

    Thinking about new interaction patterns and alternative micro economics.

  • Ramon Marc

    UX/UI, Concepting & Prototyping, Vision, Strategy

    Thinking about, shipping and prototyping a more sensual, emotional, haptic Web3 and Metaverse.

We’re a collective of designers helping ambitious web3 startups build great products.

Distilled expertise for ambitious founders.

We’ve built world-class products and brands with global clients and ambitious startups. We're long-term strategists, short-term pragmatists, and down to earth humans.

Builders. Just like you.

Investing in the future we want to see.

WE3 is a collective of highly-skilled builders who want to work on meaningful challenges. We’re building a new type of community-owned design organization where everyone shares the upside of the work we do.

We partner with early stage projects where design can make a material impact and that fit our investment thesis. We are hands-on collaborators and believe early product decisions can determine the success of a new venture.

We are designers and investors: our fees are a mix of cash and equity/tokens ensuring sustainable operations and long-term alignment.

Investing in the future we want to see.


Our fees are a mix of cash and equity/tokens ensuring sustainable operations and long-term alignment.

We are designers and investors: our fees are a mix of cash and equity/tokens ensuring sustainable operations and long-term alignment.