Brand Identity
Brand Strategy

Logo Design

Illustration

Motion

Brand Identity
Brand Strategy

Logo Design

Illustration

Motion

Brand

0 → 1

Make your startup stand out and attract the right customers.

Brand

0 → 1

Make your startup stand out and attract the right customers.

OUR WORK

2020–2023
15+ investments of design capital.
By remote, distributed team of independent designers.

OUR WORK

2020–2023
15+ investments of design capital.
By remote, distributed team of independent designers.

We’re a collective of designers helping ambitious web3 startups build great products.

We’re a collective of designers helping ambitious web3 startups build great products.

We’re a collective of designers helping ambitious web3 startups build great products.

Design, Strategy & Ideas
for the new Internet

Design, Strategy

& Ideas for the new Internet

Design, Strategy & Ideas
for the new Internet

Distilled expertise for ambitious founders

We’ve built world-class products and brands with global clients and ambitious startups. We're long-term strategists, short-term pragmatists, and down to earth humans.

  • Charlota K. Blunarova

    Brand Design, Brand Strategy, Product Design

    Thinking about creator tools, headless brands, NFTs, web3 social and token-gated commerce.

  • Reid Williams

    Product Strategy, UX, Engineering

    Thinking about community x product x infrastructure in web3

  • Nelli Quakernack

    Talent Experience, Systems Thinking, Organizational Psychology

    Thinking about how work will be organized in web3.

  • Martin Egrt

    Motion design, Brand Design, Icon design

    Thinking about future digital scapes and AI friends

  • Sneha Sanks

    Brand Design, Brand Strategy, Web Design

    Thinking about experiential and purpose-driven narratives, internet economies and memes.

  • Erika Lee

    Brand Design, Brand Strategy, Product Design

    Thinking about new possibilities for creativity, coordination, and ownership in web3 to design accessible, resonating experiences that can help us circle back to our humanity.

  • Shuya Gong

    Interaction Design, Experiential Prototyping, System Strategy

    Thinking about multisensorial metaverses, emotional ergonomics in cyberspace, and collaborative advantage

  • Selim Imoberdorf

    UI/UX, Concepting, Product Strategy

    Thinking about creator economy, DAOs and web3 overall.

  • Matt Avallone

    Brand Design, Brand Strategy, Digital Prototyping

    Thinking about bringing existing physical experiences and businesses onto the blockchain

  • Rich cahill

    UX/UI, Concepting & Prototyping, Front-end Dev

    Thinking about new media and physical crossovers.

  • Dario Loerke

    UX/UI, Product Strategy, User Research

    Thinking about new interaction patterns and alternative micro economics.

  • Ramon Marc

    UX/UI, Concepting & Prototyping, Vision, Strategy

    Thinking about, shipping and prototyping a more sensual, emotional, haptic Web3 and Metaverse.

  • Jan Blunar

    UX/UI Design

    Thinking about bridging physical and digital experiences to make them feel like magic.

  • Pierre La Baume

    Prototyping + Concepting, UX/UI, Product Strategy

    Thinking how tech can connect and influence people for positive change.

  • Rich cahill

    UX/UI, Concepting & Prototyping, Front-end Dev

    Thinking about new media and physical crossovers.

  • Pierre La Baume

    Prototyping + Concepting, UX/UI, Product Strategy

    Thinking how tech can connect and influence people for positive change.

  • Nelli Quakernack

    Talent Experience, Systems Thinking, Organizational Psychology

    Thinking about how work will be organized in web3.

  • Matt Avallone

    Brand Design, Brand Strategy, Digital Prototyping

    Thinking about bringing existing physical experiences and businesses onto the blockchain

  • Martin Egrt

    Motion design, Brand Design, Icon design

    Thinking about future digital scapes and AI friends

  • Charlota K. Blunarova

    Brand Design, Brand Strategy, Product Design

    Thinking about creator tools, headless brands, NFTs, web3 social and token-gated commerce.

  • Ramon Marc

    UX/UI, Concepting & Prototyping, Vision, Strategy

    Thinking about, shipping and prototyping a more sensual, emotional, haptic Web3 and Metaverse.

  • Shuya Gong

    Interaction Design, Experiential Prototyping, System Strategy

    Thinking about multisensorial metaverses, emotional ergonomics in cyberspace, and collaborative advantage

  • Jan Blunar

    UX/UI Design

    Thinking about bridging physical and digital experiences to make them feel like magic.

  • Selim Imoberdorf

    UI/UX, Concepting, Product Strategy

    Thinking about creator economy, DAOs and web3 overall.

  • Dario Loerke

    UX/UI, Product Strategy, User Research

    Thinking about new interaction patterns and alternative micro economics.

  • Erika Lee

    Brand Design, Brand Strategy, Product Design

    Thinking about new possibilities for creativity, coordination, and ownership in web3 to design accessible, resonating experiences that can help us circle back to our humanity.

  • Sneha Sanks

    Brand Design, Brand Strategy, Web Design

    Thinking about experiential and purpose-driven narratives, internet economies and memes.

  • Anna Sun

    Brand Design, Art Direction, Illustration

    Thinking how each and one of us is a creator of the future, where by merging creativity and tech we can achieve true freedom, fulfilment and build an exciting life for everyone.

  • Reid Williams

    Product Strategy, UX, Engineering

    Thinking about community x product x infrastructure in web3

Investing in the future we want to see.

WE3 is a collective of highly-skilled builders who want to work on meaningful challenges. We’re building a new type of community-owned design organization where everyone shares the upside of the work we do.

We partner with early stage projects where design can make a material impact and that fit our investment thesis. We are hands-on collaborators and believe early product decisions can determine the success of a new venture.

We are designers and investors: our fees are a mix of cash and equity/tokens ensuring sustainable operations and long-term alignment.

  • Rich cahill

    UX/UI, Concepting & Prototyping, Front-end Dev

    Thinking about new media and physical crossovers.

  • Pierre La Baume

    Prototyping + Concepting, UX/UI, Product Strategy

    Thinking how tech can connect and influence people for positive change.

  • Nelli Quakernack

    Talent Experience, Systems Thinking, Organizational Psychology

    Thinking about how work will be organized in web3.

  • Matt Avallone

    Brand Design, Brand Strategy, Digital Prototyping

    Thinking about bringing existing physical experiences and businesses onto the blockchain

  • Martin Egrt

    Motion design, Brand Design, Icon design

    Thinking about future digital scapes and AI friends

  • Charlota K. Blunarova

    Brand Design, Brand Strategy, Product Design

    Thinking about creator tools, headless brands, NFTs, web3 social and token-gated commerce.

  • Ramon Marc

    UX/UI, Concepting & Prototyping, Vision, Strategy

    Thinking about, shipping and prototyping a more sensual, emotional, haptic Web3 and Metaverse.

  • Shuya Gong

    Interaction Design, Experiential Prototyping, System Strategy

    Thinking about multisensorial metaverses, emotional ergonomics in cyberspace, and collaborative advantage

  • Jan Blunar

    UX/UI Design

    Thinking about bridging physical and digital experiences to make them feel like magic.

  • Selim Imoberdorf

    UI/UX, Concepting, Product Strategy

    Thinking about creator economy, DAOs and web3 overall.

  • Dario Loerke

    UX/UI, Product Strategy, User Research

    Thinking about new interaction patterns and alternative micro economics.

  • Erika Lee

    Brand Design, Brand Strategy, Product Design

    Thinking about new possibilities for creativity, coordination, and ownership in web3 to design accessible, resonating experiences that can help us circle back to our humanity.

  • Sneha Sanks

    Brand Design, Brand Strategy, Web Design

    Thinking about experiential and purpose-driven narratives, internet economies and memes.

  • Anna Sun

    Brand Design, Art Direction, Illustration

    Thinking how each and one of us is a creator of the future, where by merging creativity and tech we can achieve true freedom, fulfilment and build an exciting life for everyone.

  • Reid Williams

    Product Strategy, UX, Engineering

    Thinking about community x product x infrastructure in web3

We're investing in the future we want to see. Our fees are a mix of cash and equity/tokens ensuring sustainable operations and long-term alignment.

Product

0 → 1

Build the right thing – and build the thing right.

Product

0 → 1

Build the right thing – and build the thing right.

Product

0 → 1

Build the right thing – and build the thing right.

Concepting

UX/UI

dApp Design

Research

Product Strategy

Concepting

UX/UI

dApp Design

Research

Product Strategy

Concepting

UX/UI

dApp Design

Research

Product Strategy

We partner with bold web3 teams to supercharge their product and design expertise.

We help early-stage founders create brands, clarify vision, understand user need, and quickly deliver amazing experiences.


Our mindset is one of investment and stewardship—our partnerships include an equity stake to align incentives for the long term.


OUR WORK

2020–2023
15+ investments of design capital.
By remote, distributed team of independent designers.

We partner with bold web3 teams to supercharge their product and design expertise.

We help early-stage founders create brands, clarify vision, understand user need, and quickly deliver amazing experiences.


Our mindset is one of investment and stewardship—our partnerships include an equity stake to align incentives for the long term.


We’re a collective of designers helping ambitious web3 startups build great products.

We partnered with Astroport to build a user-friendly interface for a decentralized exchange that processed over $1B TVL.

Product Design, UX/UI, Product Strategy, Iconography, Motion, Web Design

We partnered with Astroport to build a user-friendly interface for a decentralized exchange that processed over $1B TVL.

Product Design, UX/UI, Product Strategy, Iconography, Motion, Web Design

We partnered with Astroport to build a user-friendly interface for a decentralized exchange that processed over $1B TVL.

Product Design, UX/UI, Product Strategy, Iconography, Motion, Web Design

We created a playful brand for Lens Protocol, inspiring developers to build a new generation of social apps with the decentralized social graph.

Brand Design, Naming, Logo Design, Motion, Illustration, Merch

We created a playful brand for Lens Protocol, inspiring developers to build a new generation of social apps with the decentralized social graph.

Brand Design, Naming, Logo Design, Motion, Illustration, Merch

We helped Stride, a liquid staking platform on Cosmos, strengthen their brand and refresh their visual identity and website

Brand Design, Logo Design, Web Design, Illustration, Motion, Website Development

We helped Stride, a liquid staking platform on Cosmos, strengthen their brand and refresh their visual identity and website

Brand Design, Logo Design, Web Design, Illustration, Motion, Website Development

We made a fresh, welcoming brand identity for Koris, a web3 platform redefining the creator economy.

Brand Design, Logo Design, Pitch Deck

We made a fresh, welcoming brand identity for Koris, a web3 platform redefining the creator economy.

Brand Design, Logo Design, Pitch Deck

We made a fresh, welcoming brand identity for Koris, a web3 platform redefining the creator economy.

Brand Design, Logo Design, Pitch Deck

We built a brand system for Succinct and Telepathy, visualizing the mission of interoperability with zkSNARKs.

Brand Design, Logo Design, Web Design, Illustration, Motion

We built a brand system for Succinct and Telepathy, visualizing the mission of interoperability with zkSNARKs.

Brand Design, Logo Design, Web Design, Illustration, Motion

We built a brand system for Succinct and Telepathy, visualizing the mission of interoperability with zkSNARKs.

Brand Design, Logo Design, Web Design, Illustration, Motion

We turned the intangible and advanced technology decentralized sequencer into an imaginative, retrofuturistic brand world for Espresso Systems.

Brand Design, Logo Design, Web Design, Illustration, Motion, Website Development, Copywriting, Strategy

We turned the intangible and advanced technology decentralized sequencer into an imaginative, retrofuturistic brand world for Espresso Systems.

Brand Design, Logo Design, Web Design, Illustration, Motion, Website Development, Copywriting, Strategy

We turned the intangible and advanced technology decentralized sequencer into an imaginative, retrofuturistic brand world for Espresso Systems.

Brand Design, Logo Design, Web Design, Illustration, Motion, Website Development, Copywriting, Strategy

We created a brand identity for Hyperliquid, instilling confidence, trust, mastery, and conveying ideals of decentralization.

Brand Design, Logo Design, Web Design, Illustration, Motion

We created a brand identity for Hyperliquid, instilling confidence, trust, mastery, and conveying ideals of decentralization.

Brand Design, Logo Design, Web Design, Illustration, Motion

We created a brand identity for Hyperliquid, instilling confidence, trust, mastery, and conveying ideals of decentralization.

Brand Design, Logo Design, Web Design, Illustration, Motion

We partnered with Salsa to accelerate the product design of their web3 messaging app and create a spicy brand presence.

Product Design, Brand Design, Logo Design, Web Design, Illustration, Website Development

We partnered with Salsa to accelerate the product design of their web3 messaging app and create a spicy brand presence.

Product Design, Brand Design, Logo Design, Web Design, Illustration, Website Development

We partnered with Salsa to accelerate the product design of their web3 messaging app and create a spicy brand presence.

Product Design, Brand Design, Logo Design, Web Design, Illustration, Website Development

We worked with Crane, a VC firm at the intersection of web3 & climate tech, to visualize their values and mission in a new brand identity and pitchdeck.

Brand Design, Logo Design, Pitch Deck

We worked with Crane, a VC firm at the intersection of web3 & climate tech, to visualize their values and mission in a new brand identity and pitchdeck.

Brand Design, Logo Design, Pitch Deck

We worked with Crane, a VC firm at the intersection of web3 & climate tech, to visualize their values and mission in a new brand identity and pitchdeck.

Brand Design, Logo Design, Pitch Deck

We helped Everlend create a solid UX & UI system to kickstart a reliable lending platform on Solana.

UI Design, Brand Identity, Logo Design, Illustration, Web Design

We helped Everlend create a solid UX & UI system to kickstart a reliable lending platform on Solana.

UI Design, Brand Identity, Logo Design, Illustration, Web Design

We helped Everlend create a solid UX & UI system to kickstart a reliable lending platform on Solana.

UI Design, Brand Identity, Logo Design, Illustration, Web Design

We ran a prototyping lab to imagine new products and seed the developer portal for creators building on Lens Protocol.

Concepting, Prototyping, Research

We ran a prototyping lab to imagine new products and seed the developer portal for creators building on Lens Protocol.

Concepting, Prototyping, Research

We ran a prototyping lab to imagine new products and seed the developer portal for creators building on Lens Protocol.

Concepting, Prototyping, Research

We partnered with MARS to make the most powerful credit protocol on Cosmos a delight to use.

Product Design, UX/UI, Product Strategy, Illustration, Web Design

We partnered with MARS to make the most powerful credit protocol on Cosmos a delight to use.

Product Design, UX/UI, Product Strategy, Illustration, Web Design

We partnered with MARS to make the most powerful credit protocol on Cosmos a delight to use.

Product Design, UX/UI, Product Strategy, Illustration, Web Design

We built a meme-able and quirky visual world for Astroport - and made it open-source for anyone to play with.

Brand design, Brand Identity, illustration, Motion, Art Direction, Logo, Merch

We built a meme-able and quirky visual world for Astroport - and made it open-source for anyone to play with.

Brand design, Brand Identity, illustration, Motion, Art Direction, Logo, Merch

We built a meme-able and quirky visual world for Astroport - and made it open-source for anyone to play with.

Brand design, Brand Identity, illustration, Motion, Art Direction, Logo, Merch

  • Charlota K. Blunarova

    Brand Design, Brand Strategy, Product Design

    Thinking about creator tools, headless brands, NFTs, web3 social and token-gated commerce.

  • Reid Williams

    Product Strategy, UX, Engineering

    Thinking about community x product x infrastructure in web3

  • Nelli Quakernack

    Talent Experience, Systems Thinking, Organizational Psychology

    Thinking about how work will be organized in web3.

  • Martin Egrt

    Motion design, Brand Design, Icon design

    Thinking about future digital scapes and AI friends

  • Sneha Sanks

    Brand Design, Brand Strategy, Web Design

    Thinking about experiential and purpose-driven narratives, internet economies and memes.

  • Jan Blunar

    UX/UI Design

    Thinking about bridging physical and digital experiences to make them feel like magic.

  • Selim Imoberdorf

    UI/UX, Concepting, Product Strategy

    Thinking about creator economy, DAOs and web3 overall.

  • Matt Avallone

    Brand Design, Brand Strategy, Digital Prototyping

    Thinking about bringing existing physical experiences and businesses onto the blockchain

  • Rich cahill

    UX/UI, Concepting & Prototyping, Front-end Dev

    Thinking about new media and physical crossovers.

  • Dario Loerke

    UX/UI, Product Strategy, User Research

    Thinking about new interaction patterns and alternative micro economics.

  • Ramon Marc

    UX/UI, Concepting & Prototyping, Vision, Strategy

    Thinking about, shipping and prototyping a more sensual, emotional, haptic Web3 and Metaverse.

We're investing in the future we want to see. Our fees are a mix of cash and equity/tokens ensuring sustainable operations and long-term alignment.